Expert Google Ads Management for Unparalleled Growth

Our Proven Google Ads Process

Achieving outstanding results with Google Ads requires a strategic and methodical approach. At RealAdExpert.com, we've developed a proven process that ensures your campaigns are set up for success from the very beginning. Here's how we manage your Google Ads campaigns from start to finish:

1. Initial Consultation and Goal Setting
We begin by understanding your business, industry, and specific objectives. During this consultation, we:

Discuss Your Goals: Identify what you want to achieve with Google Ads—be it increased website traffic, lead generation, or higher sales.
Define Target Audience: Pinpoint your ideal customers based on demographics, interests, and online behaviors.
Set Key Performance Indicators (KPIs): Establish measurable metrics to track campaign success, such as cost per acquisition (CPA) or return on ad spend (ROAS).

2. Comprehensive Account Audit (if applicable)
If you have an existing Google Ads account, we'll perform a thorough audit to identify strengths and areas for improvement:

Analyze Past Performance: Review historical data to understand what has or hasn't worked.
Evaluate Account Structure: Assess how your campaigns, ad groups, and keywords are organized.
Identify Opportunities: Spot gaps or missed opportunities for better targeting and optimization.
Check Compliance: Ensure your account adheres to Google's advertising policies.

3. Strategic Planning and Setup
Based on our findings and your goals, we develop a customized strategy:

Keyword Research: Identify high-performing keywords relevant to your business and audience intent.
Competitor Analysis: Examine competitor ads and strategies to find advantages.
Ad Creation: Craft compelling ad copy and design engaging visuals for display and video ads.
Campaign Structure: Organize campaigns and ad groups for optimal performance and ease of management.
Budget Allocation: Determine the most effective distribution of your budget across campaigns.
Conversion Tracking Setup: Implement tracking to measure the success of your ads accurately.

4. Campaign Launch
With the strategy and setup complete, we launch your campaigns:

Quality Assurance: Double-check all settings, targeting options, and tracking codes.
Initial Bidding Strategies: Set bids based on keyword competitiveness and your budget.
Ad Extensions Implementation: Add callouts, sitelinks, and other extensions to enhance your ads.
Go Live: Activate your campaigns at the optimal time to reach your target audience.

5. Ongoing Optimization and Management
Post-launch, we continuously monitor and adjust your campaigns to maximize performance:

Performance Monitoring: Regularly review key metrics like impressions, clicks, conversions, and CPA.
A/B Testing: Experiment with different ad copies, headlines, and creatives to improve results.
Bid Adjustments: Optimize bids based on performance data to enhance ad positions and cost-efficiency.
Keyword Refinement: Add new high-performing keywords and exclude underperforming ones.
Negative Keywords: Implement negative keywords to prevent irrelevant ad impressions.
Quality Score Improvement: Enhance ad relevance and landing page experience to boost Quality Scores.

6. Detailed Reporting
Transparency is key to our partnership:

Regular Updates: Provide weekly or monthly reports outlining campaign performance.
Custom Dashboards: Offer access to real-time data through personalized dashboards.
Insights and Analysis: Include expert analysis of results and actionable recommendations.
Strategic Meetings: Schedule meetings to discuss progress and adjust strategies as needed.